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Marketing is the backbone of every small business. It connects prospects to your products and services and helps them understand how to use them to solve their problems. Generally, companies spend between 7% and 10% of their total revenue on marketing. That percentage could be higher or lower depending on unique business needs.
However, the most important thing is knowing the proper marketing techniques before investing your money. Here are four smart marketing strategies small business owners can use to market their products and services.
1. Emphasize Your Value Proposition
Unless you’ve innovated a new product, you’re likely selling products and services that are already on the market. In order to stand out, write a great value proposition explaining why clients should choose your products over others. Identify your customers’ pain points and explain how you intend to solve them.
Define the benefits of your products and services and what makes them more valuable than others. It’s easy to position yourself as the best provider of a particular product or service if you can connect the value of your products to the customers’ problems. A unique value proposition will help you attract new customers and retain existing ones.
2. Start a Referral Program
A referral program is an invaluable resource small businesses can use to attract new customers and keep existing ones happy. Encourage your customers to tell others about your business in exchange for a reward for every referral. Besides word-of-mouth referrals, they can write reviews and comments online about their experiences.
Businesses can also give referrals. And it’s simple. For example, if a customer asks for a particular product you don’t offer, you can direct them to a business that offers the product. You can request the other business to do the same so you can build each other.
3. Consider Blogging
Consider creating blog posts to generate traffic to your website. It’s a great strategy to build trust with prospects who’ve not made a buying decision yet. Post informative content about your industry at least once a week. Use simple language that resonates with your target audience. People always use simple words when searching for information online.
If you don’t have enough money to pay for hosting, a domain, and website design, you can get a small loan and use your car as collateral. Search for “title loans near me” to find the best lenders in your area.
4. Leverage Social Media
More than 4.62 billion people use social media today. Social media can help you build brand awareness, reach a large audience, and engage with customers and prospects. Unlike traditional media, social media offers a two-way interaction. You interact with your fans and customers directly, and they also get a chance to interact directly with your brand.
Know your target audience and connect with them on social media platforms. Research the content they love and use it to make an impact. For instance, you can post customer success stories on Facebook and share industry news on Twitter.
The news and editorial staff of the Bay Area News Group had no role in this post’s preparation.
4 Smart Marketing Strategies for Small Businesses That Actually Work